Monday, August 29, 2011

Hurricane Irne helps 'The Help' to another victory

With the northeast facing Hurricane Irene, it was not a great weekend at the box office, with "The Help" holding onto the top spot for the second week in a row while another trio of newcomers disappointed.

'The Help' held onto the top spot.
"The Help" earned $14.5 million during its third weekend, bringing its total to $96 million and making it the second highest grossing film of the month, behind "Rise of the Planet of the Apes."

The prequel/reboot fell to third place this weekend with $8.9 million in its fourth week of release for a total of $148 million. (The studios released the weekend's actual box office grosses today.)

Of the newcomers, Luc Besson's "Columbiana" fared the best, with $10.4 million, good enough for second place. Directed by Oliver Megaton, the film, like most of Besson's works, was made on a smaller than average budget ($40 million). The opening for "Columbiana" was slightly higher than Besson's last film, "From Paris with Love" ($8.1 million), which went on to earn $24 million domestically and $52 million worldwide, equaling its production budget.

The horror film "Don't Be Afraid of the Dark," starring Katie Holmes, scared up $8.5 million in its debut weekend. Produced and written by Guillermo del Toro ("Pan's Labyrinth"), the movie was made for $25 million.

Opening in fifth place with $7 million was "Our Idiot Brother." Although the comedy boasted a paltry $2,700 per screen average, its tiny $5 million budget should help The Weinstein Company make its money back, depending on how much they spent on promotions.

Faring even worse were last weekend's holdovers, with "Spy Kids: All the Time in the World," "Conan the Barbarian" and "Fright Night" all taking significant hits in their second week, dropping 48 percent, 68 percent and 59 percent respectively. With a production budget of $90 million and only $16.6 million to show for it, "Conan" is making a case for one of the biggest box office bombs of the summer.

"The Smurfs," one of the only other films to find an audience this month (although it debuted the last weekend of July), held relatively strong with $4.5 million in its fifth week for a total of $125 million.

The weekend's top 10 films were as follows:

1. "The Help," $14,536,118 (Total: $96.8 million)
2. "Columbiana," $10,408,176 (New)
3. "Rise of the Planet of the Apes," $8,867,741 (Total: $148.6 million)
4. "Don't Be Afraid of the Dark," $8,525,728 (New)
5. "Our Idiot Brother," $7,011,631 (New) 
6. "Sky Kids: All the Time in the World," $6,007,180 ($21.9 million)
7. "The Smurfs," $4,754,766 (Total: $125.9 million)
8. "Conan the Barbarian." $3,185,094 ($16.6 million)
9. "Crazy, Stupid, Love," $3,108,178 (Total: $69.7 million)
10. "Fright Night," $3,103,227 ($14.2 million)


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