Friday, June 24, 2011

Pottermore to serve as 'online reading experience unlike any other'

After a week of speculation, "Harry Potter" author JK Rowling revealed the purpose of the mysterious website Pottermore, which is destined to be "an online reading experience unlike any other."

JK Rowling
Additionally, it will serve as an exclusive store for digital audio books and ebooks, previously unavailable, as well as a source of additional information about the fictional world of Harry Potter.

Rowling appeared in a Youtube video outlining the site's future, thanking Harry Potter readers and calling the new website a chance to give back.

"Thirteen years after the first Harry Potter book was published, I'm still astonished and delighted by the response the story's met," Rowling said in the video.

"Even though the seventh book and eighth film have been completed, I'm still receiving hundreds of letters every week and Harry's fans remain as enthusiastic and inventive as ever," she said. "So I'd like to take this opportunity to say thank you because no author could have asked for a more wonderful, diverse and loyal readership."

Everyone will be able to join in October
Despite the announcement, the exact details have yet to be revealed, although a "lucky few" will be able to join early on July 31. It will be open to everyone beginning in October.

"It's the same story, with a few crucial addition, the most important one is you. Just as the experience of reading requires that the imaginations of the author and reader work together to create the story, so Pottermore will be built in part by you, the reader.

"The digital generation will be able to enjoy a safe, unique, online reading experience based around the 'Harry Potter' books. I'll be joining in too because I'll be sharing additional information that I've been hoarding for years about the world of Harry Potter.

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