Showing posts with label Netflix. Show all posts
Showing posts with label Netflix. Show all posts

Friday, January 6, 2012

Netflix streamed more than 2 billion hours in 4th quarter; studios fighting back

Despite Netflix's very public troubles last fall involving its pricing schemes and the aborted attempt to split the company in two, the DVD rental and digital streaming service remains one of the biggest players in the online entertainment world.

In fact, Netflix announced Wednesday that it streamed more than two billion hours of TV and movies in the fourth quarter of 2011 to its subscribers.

Based on those numbers, BTIG analyst Richard Greenfield, as quoted by The Hollywood Reporter, said the company would be the 15th most watched TV network is it was actually a network.

"Netflix had more hours of viewing in October than FX, HGTV and History and had more than twice the viewer hours of CNN, Discovery, MSNBC and BET," Greenfield said.

With that success, however, the studios which provide Netflix the movies and television series it offers are increasingly seeing the company as a competitor rather than a partner. As such, the relationships are becoming more and more strained.

AllThingsD.com reported today that Warner Bros. is set to announce a new deal with Netflix, along with Redbox and Blockbuster, which doubles the window between when its DVDs go on sale and when they will be available for rental by the companies.

Previously the window was 28 days, but now it will be 56 days, almost two months, which is seen as part of a broader movement by all studios to boost their DVD sales.