Tonka, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will bring its "Tonka toughness" to the big screen in a fully animated motion picture to be produced by Sony Pictures Animation, Hasbro and Happy Madison Productions.
The announcement was made today (Monday) by Bob Osher, president, Sony Pictures Digital Productions, Michelle Raimo-Kouyate, president of Production for Sony Pictures Animation and Brian Goldner, president and CEO of Hasbro.
The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf.
The new Tonka project strengthens the growing ties between Sony Pictures and Hasbro, following the announcements that Sony Pictures is developing motion pictures based on Hasbro’s Risk and Candy Land brands. "Candy Land" is also a Happy Madison project.
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| Tonka has been the best-selling toy truck since 1947. |
The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf.
The new Tonka project strengthens the growing ties between Sony Pictures and Hasbro, following the announcements that Sony Pictures is developing motion pictures based on Hasbro’s Risk and Candy Land brands. "Candy Land" is also a Happy Madison project.
